Here's what to expect at Apple's big event on Wednesday

Apple's annual product announcement event starts at 1 p.m. ET on Wednesday, Sept. 9. Folks can watch at home on the Apple website or Apple TV app.

Apple looks to AI capabilities to drive its new foldable phone sales

The arrival of Apple will not necessarily squeeze existing foldable manufacturers such as Huawei and Xiaomi, which launched their own newest versions on Monday. As a result of that competition and geopolitics, China — home to the biggest group of foldable users — will be the hardest for Apple to crack.
PCMag

Last Call For These Lingering Labor Day Apple Deals on AirPods, iPads, and MacBooks

You still have a few hours to score $150 off the M5-powered Apple MacBook Pro and pick up Apple AirPods Pro 3 for $50 less.
CNET

Over Half of US Adults Want Better Battery Life, but Can Apple Deliver with its New iPhone Lineup?

The top three motivations for US adult smartphone owners to consider upgrading their devices are price (55%), longer battery life (52%) and more storage (38%). That’s the same top three as last year: In 2025, price was the top motivator (62%), followed by longer battery life (54%) and storage capacity (39%).

Apple enters new era under John Ternus

CNBC’s MacKenzie Sigalos reports on the closely watched leadership transition at Apple and the priorities facing John Ternus as he takes the helm from Tim Cook.