Adobe products are favored by many creatives, so expect its innovative Firefly AI offering to have a big impact on making digital ads.

Facing much larger rivals, Adobe has staked its future on building models trained on data that it has rights to use, ensuring the output can be legally used in commercial work.

Adobe is now adding its AI-based video generator, Firefly, to its video editing software Premiere Pro. The Firefly model can be used to extend a video clip or generate video from still images or text instructions.

Adobe Max 2024 included an all-new AI video generation model, updates to your existing Creative Cloud apps and a peek at what's to come.

Adobe has announced a host of new features for Photoshop and Illustrator at its Adobe Max 2024 event. The new features aim to enhance speed, precision and productivity across creative workflows. The updates introduce a range of features designed to improve tasks for professionals in fields such as graphic design,

Photoshop gets a big update with AI-powered Distraction Removal, new Firefly models for generative AI, and a new Generative Workspace in beta