Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

Retailers for years have made a big deal about in-store retail media, with some going as far as to paint the category as having “broadcast-level” promise. Brands, too, acknowledge the value of ...

After years of experimentation and pilot programs, in-store retail media is entering a new phase defined by clearer strategy and execution. While the broader media ecosystem continues to grapple with ...