The Brigade of Midshipmen have a long history of chanting “whoop” during the Army march-on. But what does it mean?

At some point those silly, little Bluetooth headsets were replaced by silly, little wristbands. Well, throw another device onto the roaring innovation fire, because a new company is hoping to change ...

WHOOP is a self-described human performance company that has revealed its next-generation technology. The technology includes WHOOP 4.0, a digital fitness and health coach providing athletes with ...

Whoop introduced two new fitness wearables earlier this week, and to go with it, a trio of subscription plans under the One, Peak, and Life labels. The launch, however, left many long-term fans of the ...

WHOOP is taking an unusually bold step to widen its reach: starting 5 August, the brand will offer a one-month free trial of its flagship WHOOP 5.0 membership for the first time. Healthspan is ...

Big data has taken on increasing importance for sports teams in recent years—the Chicago Cubs used motion capture analysis of their pitchers to help win the World Series. But another product being ...

The WOOP method is a tool designed to help you initiate tasks and achieve your goals effectively. By combining your wishes, ...