This post was created in partnership with Kantar Key takeaways As AI models grow more capable-and data volumes surge-marketers are under mounting pressure to turn raw signals into actionable insights ...

How Brands Use De-Positioning to Outthink and Outmaneuver Their Competition. NEW YORK CITY, NY / ACCESS Newswire / / Branding strategist and Fazer founder Todd Ir ...

For brands, “authenticity” isn’t about a well-established tagline or a smart logo tweak, but a lived truth. Today’s consumers are more discerning than ever; they expect more than polished branding and ...

Whether you’re prioritizing it or not, all transit agencies have a brand, informing how your riders and community should ...

The University announced a new set of logos and other branding elements as part of an overhaul of their branding and ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Rocksbox, operated by Signet Jewelers, transitions from a ...