Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Analytics, at its core, is leveraging data for measuring and improving business outcomes.

LinkedIn introduced performance measurement capabilities and enhancements to Document Ads. The company claims all three new capabilities delivered significant gains for advertisers. Why we care.

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

In August 1993, President Bill Clinton signed the Government Performance and Results Act, a pioneering piece of legislation that required federal agencies to create strategic plans, set annual goals ...

FactSet is thrilled to be recognized by WatersTechnology for our Performance Measurement and Attribution Solutions. This is a testament to the investments we’ve made to continuously enhance our ...