At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Network marketing, also known as multi-level marketing (MLR), is a business model that relies on person-to-person sales by independent representatives, often working from home. Network marketing ...

For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, ...

McCormack won on details. In Positionless Marketing, one owner controls the full chain: insight to creative to launch to ...