The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational than ...

Enterprises want more value from their data, but research from Salesforce shows how silos, gaps in strategy and low data ...

CRM leans on Data 360 to counter slowing growth, integrating AI tools to boost higher-value contracts as revenue growth cools ...

Salesforce Inc. co-founder and Chief Executive Marc Benioff is articulating a bold vision for the next era of enterprise software. In an exclusive interview with theCUBE on April 25, Benioff outlined ...

One of the barriers to productive use of AI in the enterprise is the difficulty of bringing data together from various sources. Helping customers get their data in order is therefore a priority for ...

Salesforce and Google Cloud are teaming up to help businesses leverage data and AI via a new strategic partnership. Announced this morning, the partnership will allow companies to use their data along ...

The partnership between the two tech giants focuses on the bidirectional integration of data, large language model (LLM) flexibility, prebuilt actions for CRM solutions and a commitment to responsible ...