New advertising research out of Japan has revealed a remarkable impact that images have on viewers when a picture depicts something cold versus a so-called “warm image.” The researchers found that ads ...

As experts, trade magazines and an ever-growing body of books advise business owners to mind their brand images, some business owners might question the purpose of all the attention on brand image.

What do Dutch consumers think about cultured meat compared to its conventional counterpart, fish, insects, and plant-based meat alternatives? Researchers investigate. Cultivated meat is slowly ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Getting a sense of how a product is put together makes consumers more confident that the product will deliver its core benefit — and they’ll be more likely to buy it — according to new research from ...

Historically, social media listening has relied on text-centric posts to provide insights into consumer behavior and preferences, but that is no longer the case. Instagram’s popularity has soared in ...

When a healthy product is encased in plastic packaging, this can negatively affect consumer perceptions of the product. Can front-of-pack labelling mitigate this? Plastic has a significantly negative ...

Monosodium glutamate significantly enhances umami and kokumi characteristics in the soup compared to nucleotide-based seasonings, thereby improving consumer satisfaction. Disclaimer: AAAS and ...