Human-to-human marketing creates constellations—connected points of light that, together, show customers exactly where you're ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a world where consumers are inundated with choices, a brand’s ability to stand out and ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

If you are planning now and looking to make your business more resilient in 2026, dig into these 9 frameworks: This pyramid-shaped model begins with asking questions from the perspective of the ...

From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a marketing asset. This excerpt is from B2B Marketing Fundamentals by Kate Mackie ©️ ...

DALLAS--(BUSINESS WIRE)--CBRE Group, Inc. (NYSE:CBRE), the global leader in commercial real estate services and investment, today announced new brand positioning including a new vision, “Realizing ...

J.C. Penney wants consumers to reconsider what they think they know about the 123-year-old department store chain. To do so, the retailer is launching an ambitious multistep marketing campaign that ...

CarMax is shifting gears with its brand. The national used-car retailer has introduced a new tagline — “Wanna Drive?”— moving on from the familiar “The way car buying should be,” which it has used for ...

One of Victoria’s oldest real estate agencies, Stockdale & Leggo, has unveiled its new brand identity, signalling a new era for the 89-year-old company.The announcement: Stockdale & Leggo has unveiled ...