Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

The B2B sales pipeline is a game-changer, because it helps identify target prospects, build tailored messages, and facilitate follow up on leads in ways that save you time, money, and resources. Sales ...

For Alibaba.com, the true transformative power of AI won’t be for customers; it will be for business-to-business sales.

The unhealthy tension between sales and marketing at B2B organizations is so common, we accept it as an inevitability, says Samantha Stone, founder of the Marketing Advisory Network and principal ...

The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...

Appointment-setting streamlines the B2B lead generation process by assigning specific reps to research and nurture prospects before scheduling appointments. In this guide, we'll explore the importance ...

LinkedIn’s 2020 State Of Sales revealed that 76% of B2B salespeople cite technology as “critical” or “extremely critical” to closing deals. In other words, the platforms and tools you use to interact ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. The software industry is probably one of the most competitive ...

What is preventing the B2B sector from fully embracing e-commerce? The answer is sales representatives. Just over 70% of B2B decision makers believe a conflict with sales reps is inevitable when ...

Today’s B2B buyers are decidedly aloof, and increasingly independent. So what does that mean for you as a B2B marketer? Over the years, shopping in grocery stores has become an ever more isolated ...