What if Minecraft Rotten Flesh was a real-life recipe? We recreated this cursed item into something surprisingly edible—or is ...

What if Steve actually cooked Lava Chicken from the Minecraft Movie? We brought it to life—spicy, fiery, and straight from ...

On March 2, three popular women Twitch streamers — Rachel “Valkyrae” Hofstetter, Brittany “Cinna” Watts, and Emily “Emiru” Schunk — were accosted by a man who appeared to be a fan of theirs during a ...

“We have all seen the state of the market,” IRL CEO and co-founder Abraham Shafi wrote in a company-wide memo where the social app announced it would be dramatically cutting staff. Similar to dozens ...

After raising $200 million to build the next Facebook, IRL’s ousted CEO reacts to the company shutting down and most of its users being fake, saying he “believed in our metrics.” After raising $200 ...

We’re finally back on campus! Who would’ve thought that, after a year and a half, we would actually return to in-person instruction? It’s not as if staying at home really impacted much of my job ...

So, according to new consumer research from The Harris Poll, it turns out you and I were right all along about the power of touch. As marketers, we just know — in our hearts and in our guts — that ...

IRL Movie Club is a nationwide initiative with events promoting in-person theater-going and post-screening discussions. By Zoe G. Phillips Last month, a bunch of people showed up at the Roxie Theater ...