The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. However, in the ...

More and more, business-to-business (B2B) companies are embracing business-to-consumer (B2C) approaches to conducting online business. In addition to directly selling to buyers and distributors, at ...

Did you know that only 375 million people—out of over 7 billion worldwide—speak English as their first language? Considering this, an English-only website may not cut it if you’re trying to reach more ...

NEW YORK, Nov. 16, 2020 (GLOBE NEWSWIRE) -- TransPerfect, the world’s largest provider of language and technology solutions for global business, today announced the launch of GlobalLink OneLink ® JS, ...

Many North American businesses acknowledge the holiday spirit with various Web site images and statements, in an attempt to warm the hearts of existing customers, and perhaps gain new ones worldwide.

Is your company thinking about doing business outside the United States? Making your website relevant to potential customers in foreign markets will be an important step in marketing your product or ...

CHALFONT ST PETER, England--(BUSINESS WIRE)--Zoho, the Chennai-headquartered global technology company, has significantly improved the quality of its translations, while reducing costs by 64%, by ...