With its new virtual fitting room feature, Fytted aims to address a multibillion dollar headache retailers are facing: returns. Beyond finding the precise fit, the tool guides shoppers toward items ...

Fitting Reality is working to bring new standards and practices to virtual fitting rooms, and today it is launching Virtual Interactive Podium (VIPodium), a new augmented reality fitting room. “The ...

A new pilot allows consumers to see how jeans will fit them on a 3D virtual avatar before they decide to purchase. The pilot features 22 jeans from brands including Levi’s, Only, Vero Moda and Tommy ...

One online plus-size women’s apparel brand believes fit technology is the key to driving customer engagement and ultimately increasing conversion and reducing returns. To Act Brand, which sells ...

Walmart is launching a virtual try-on tool to help shoppers see how a shirt, dress or another clothing item would look on their own body. It is the latest way that the retailer is using technology ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Walmart shoppers now have the option of using a beta version of fitting ...

Walmart has unveiled plans to acquire Zeekit, an Israeli tech company that has created a virtual fitting room platform for shoppers. Virtual Reality and Augmented Reality are going to be useful for ...

Luxury fashion house Hugo Boss has rolled out digital dressing room technology from Reactive Reality across its websites in Germany, the UK and France. With the integration of Reactive Reality’s ...

Chief Product Officer at Vue.ai, a company that builds AI products for Retail in the areas of Process Automation and Personalization. As the initial fascination with e-commerce fades, retailers must ...