Software applications go both ways. Horizontal software applications are those apps that could apply to a wide variety of use cases across any industry and work in the hands of almost any user - think ...

Vertical software markets are very 'sticky' which means the LTV of an individual customer can be extremely long. These businesses have high pricing power as customers view their software as mission ...

Austin, Oct. 27, 2025 (GLOBE NEWSWIRE) -- The global vertical software market was valued at USD 151.45 billion in 2024 and is expected to reach USD 405.36 billion by 2032, growing at a CAGR of 13.18% ...

Software as a service (SaaS) has been one of the most transformative changes that have happened to business software over the last 20 years. Vertical SaaS is an equally transformative shift that will ...