Mazda has a signature red paint that you can see coming from a mile away. Here's how that paint was developed, and why, and ...

Mazda’s Soul Red Crystal paint has become a sensation not just for its vibrant hue, but also for its unique optical properties. This signature red, featured on models like the MX-5 Miata and CX-5, ...

There are certain truths in the automotive world. A Porsche 911 has its engine in the rear, old Land Cruisers have worse aero than bread, and Mazda's Soul Red Crystal paint will make you look twice.

In Mazda's hometown of Hiroshima, Japan, there are artists whose families have been making traditional Japanese lacquer work for generations. Lacquer is an artistic process that starts with the resin ...