Months after hearing Trade Desk Chairman and CEO Jeff Green share a cogent analogy about the challenges our industry faces, I still see reminders daily—especially at a time when 2026 budgets are under ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

For years, upper-funnel brand media has relied on metrics like awareness, reach, and recall. Those are useful indicators within marketing, but they rarely translate to useful metrics for a CFO or ...

Shirofune, a digital advertising automation platform provider, has released reporting and automatic optimization features for brand awareness, moving beyond lower-funnel metrics to higher-funnel ...