Google's Universal Commerce Protocol isn't just an API, it's infrastructure for AI-native shopping. Learn why major retailers ...

Google launched Universal Commerce Protocol to connect AI agents with retailers at scale, but stopping fraud requires agent trust management and intent detection.

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and ...

Google has launched the Universal Commerce Protocol (UCP), an open-source standard designed to enhance commerce on AI-powered ...

Google LLC has unveiled a new open commerce standard that’s designed to enable artificial intelligence agents to automate the entire shopping journey, from product discovery to payment to post-sale ...

Google launched the Universal Commerce Protocol (UCP), an open standard enabling AI-driven shopping agents to complete tasks ...

Google's new Universal Commerce Protocol enables AI agents to make purchases and assist with the buying experience.

Google also introduced Direct Offers, a new Google Ads pilot that allows retailers to show targeted discounts.

Capabilities – Self-contained functional modules that sit atop the base service. Capabilities are the major “verbs” of ...

Agentic AI is struggling with the complexity and variety of real-world commerce, so Google and others are helping enterprises ...

Earlier this week, Google announced Universal Commerce Protocol (UCP) and it has a lot of the industry worried. Once SEO ...

Google's new standard lets AI find and buy products for you in a single chat, skipping the usual checkout hassle.