MASKS AND SERUMS, YOU MAY HAVE HEARD THE TERM SEPHORA KID TO DESCRIBE KIDS AS YOUNG AS EIGHT HEADING INTO COSMETIC STORES. THIS ONE’S NEW FOR ME, BUT YOU SOUND LIKE PERSONAL EXPERIENCE. WESH 2’S PAOLA ...

Add Yahoo as a preferred source to see more of our stories on Google. It seems that there’s been an invasion of tween girls at Sephora, and both customers and employees are equally confused and ...

The beauty brand offers a glimpse into what today’s tweens care about, and what it takes to win them over. Like clockwork, when my daughter turned 9, she started to show interest in nail polish, lip ...

As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below* With back-to-school season here, your tween may be looking ...

Like many millennial moms, I remember officially graduating from Lip Smackers to The Body Shop’s Kiwi Fruit Lip Balm. Today, I might be labeled a “Sephora Kid” for all the sampling of beauty products ...

SEATTLE — With tween beauty growing in popularity, it's important to know the basics when it comes to age-appropriate skincare and makeup. Seattle makeup artist Michelle Wight says that starting ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." We’ve heard the stories of tweens wreaking havoc in Sephora stores and racking up $800 carts full of ...

Whether she's redecorating her room for the third time or amassing a beauty collection that's bigger than yours, we found the gifts that’ll make her think you're a mind reader. Chunky knit blankets ...

The “Sephora Tween” phenomenon is real, but living with a tween who’s obsessed with beauty products isn’t nearly as overwhelming as it might sound. Yes, Sephora and Ulta have become regular stops on ...

It seems that there’s been an invasion of tween girls at Sephora, and both customers and employees are equally confused and outraged as to why. It all began just days after the Christmas holiday, when ...