Select independently determines what we cover and recommend. When you buy through our links, we may earn a commission. Learn more. Not long ago, the internet was buzzing about “Sephora kids.” Not ...

A main component of the “Sephora tween” trend is that these kids aren’t just interested in skin care products; they are tapped into viral trends and are getting enticed by products being promoted by ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

They’re deep into skincare. Teens and tweens are increasingly obsessed with caring for their complexions. Kim Kardashians’ 9-year-old daughter North West posted herself getting an elaborate facial ...

In the wake of “Get Ready With Me” videos (GRWM) and other beauty-related content on TikTok, kids and tweens are expressing more interest in skin care practices than ever. And while taking good care ...