Trix are no longer for kids – at least not on children’s television shows. But Cocoa Puffs are another matter. Trying to convince critics they don’t need government regulation, 11 big food companies, ...

The rise and fall of the company's low-sugar kids' cereals illustrates the pitfalls of responding hastily to media frenzies. I can't fault General Mills for dropping the low-sugar cereals -- they ...

If you’ve been feeling nostalgic for the original Trix cereal — the kind with vibrant colors like blue and green — this news might make your morning a little brighter. Two years ago, General Mills ...

Silly rabbit, of course your Trix cereal looks different. That's because for the first time since Trix was introduced by General Mills in 1954, the brightly-colored cereal is not so bright anymore.

Trix is back to its original rainbow tricks. The people have spoken and rest assured, Trix will be back to their beloved and artificially neon-colored ways come October. On Thursday, General Mills ...

It turns out some Trix eaters prefer artificial colors and flavors. More than two years after General Mills removed artificial colors and flavors from Trix, the company is bringing back the original ...

Silly rabbit, Trix are for millennials: General Mills announced Monday that it's bringing back Trix cereal's fruity shapes from the 1990s amid "overwhelming consumer feedback." General Mills received ...

After receiving thousands of customer requests, General Mills is giving the people what they want. After receiving thousands of customer requests, Trix is changing up their cereal once again. In 1991, ...

You may not be a member of the Elite Field at this year's AirTran Airways Trix Birdiebecke Pee-Wee Golf Classic, but you still can qualify to compete and join in the fun. The annual tournament will ...

And today in News That’s Sure To Push All Your Nostalgia Buttons, we have this: Trix is bringing back the fruit-shaped pieces for which the cereal was known during the 1990s — and soon. According to a ...