How you choose to market your business or product can make a big difference in the success of your marketing campaigns. Whether you choose a transactional or relational marketing campaign depends on ...

What is the next focused area of attention for e-mail marketers? How can e-mail be used to create a dialogue with customers, to build relevancy and to promote business? Can transactional messages be ...

Strategic business functions, such as accounting, marketing and product development, are dedicated to planning, strategy and analysis. Companies also need to produce goods and services to sell to ...