Relevance is email's holy grail, and no email is more relevant than a transactional email, which relates directly to something the recipient did. People love them, too: Transactional messages generate ...
Promotional messaging is the glamour job in email marketing. But it might be argued that the real work is being done by transactional emails — sales confirmations, reminders, password resets. Fail at ...
Most brands measure the success of transactional emails by looking at opens, clicks, or the delivery rate, according to recent research from SparkPost. The report was based on data from a survey ...
Colm is the editor of MarketingTech, with a mission to bring the most important developments in technology to both businesses and consumers. A lot of us know the feeling. Waiting anxiously for the ...
LONDON--(BUSINESS WIRE)--The transactional and marketing emails market is expected to grow by USD 8.87 billion during 2021-2025, according to Technavio. The report offers a detailed analysis of the ...
Interactive emails have become a popular trend among businesses to enhance customer engagement. These emails, designed using HTML and CSS, offer an engaging experience through animations, images, and ...
CHICAGO--(BUSINESS WIRE)--ActiveCampaign, the leader in Customer Experience Automation (CXA), has acquired the Postmark and DMARC Digest service offerings. Postmark is one of the fastest-growing ...
Silverpop's Email Benchmark Study analyzed emails from 3,000 brands in 40 different countries throughout 2013 to report on metrics like click-through rate, open rates, and bounce back rates. Silverpop ...
SAN FRANCISCO, Jan. 29, 2020 /PRNewswire/ -- SparkPost, the world's largest email sending platform delivering email deliverability solutions and performance insights, today released its 2020 ...
Sending transactional emails may seem like a solved problem. SendGrid, Postmark, Mailgun and others offer dependable email APIs for developers, after all. However, many of those companies have also ...
Forbes contributors publish independent expert analyses and insights. I write about commercial real estate negotiations, deals and legal issues. Every modern commercial real estate transaction, or ...
Email is a ball and chain. We’re locked to it, and it sucks. So anything that makes it easier to deal with, well, we’re going to try it out, right? ZigMail is a nifty new email service that gives you ...
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