Damage control is one of the hardest parts of public relations. Even when the goal is simply to contain a problem, things can ...

Add Yahoo as a preferred source to see more of our stories on Google. First, just as an exercise in playful pedantry, a “cover-up that backfired” is a bit redundant in my eyes. If a cover-up is ...

Super Bowl commercials cost millions of dollars and reach over 100 million viewers. This kind of exposure can turn a brand into a household name when executed correctly. The pressure to stand out has ...