Ahead of Alphabet's third quarter earnings report, YouTube announced a series of updates to improve TV viewership.

YouTube has become the dominant streaming platform on connected TV screens, driven by changes in how viewers engage Data shows viewing on CTV has surged over the past five years, thanks to older ...

Nielsen has revealed that viewing of content with ads gained 1.2 share points in the second quarter of 2025, finishing with 73.6 per cent of overall TV viewing in the US, in the second installment of ...

Streaming has outpaced the combined share of broadcast and cable TV viewing for the first time ever, according to a new Nielsen report. Streaming represented 44.8% of total TV viewership in May, its ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Comcast Chief Product Officer ...