FIFA’s mandatory hydration breaks at the 2026 World Cup have sparked growing debate among fans unhappy with the tournament’s new broadcast interruptions.

FIFA put into effect a player-welfare measure. Fox turned it into a half-billion-dollar windfall. The smarter advertising bet ...

Joaquin Duro believes Telemundo made the correct call in avoiding full-screen ads during hydration breaks, opting for either an L-bar or picture-in-picture. “Our audience is happy. We’ve got data on ...

When the World Cup kicked off last week, FIFA introduced hydration breaks, a mandated 3-minute window for players to rest. Many networks are utilizing this pause in the match as a new advertising ...

It’s no secret that this summer’s World Cup is going to be a cash cow for Fox Sports and Telemundo, the networks with exclusive English-language and Spanish-language broadcast rights to the event in ...

“The growth of soccer in the United States coupled with the domestic nature of the 2026 FIFA World Cup and rising demand for both live sports and Spanish language content has proved to be the winning ...

The first round of World Cup 2026 group-stage matches is in the books, and the on-field action has earned raves from viewers. Judging by the chatter I see on social media, though, the same can’t be ...