Farmers know better than anyone the pressures of working with razor-thin margins. Rising input costs, fluctuating commodity prices and increasing demands on time and labor are real challenges that ...

It looks as though Facebook's latest attempt to challenge Google in the online display ad market will be to get on board with the newest trend in ad tech — header bidding — according to The ...

The Interactive Advertising Bureau's (IAB) Tech Lab on Thursday released a standard on header bidding technology for public comment. The “Standard Header Container Integration with an Ad Server” aims ...

Playwire, an online video marketing platform, announced Monday that it has launched video header bidding capabilities, making it the first to market header bidding for video. Since an initial ...

The Guardian has confirmed with The Drum that it is testing a number of ad tech options, and is working with a number of vendors, believed to be AppNexus and Rubicon Project, to trial header bidding ...

Over the course of 2015 and 2016, header bidding levelled the digital ad playing field, empowering publishers in a market that continued to squeeze them from all sides. Now as we close out 2017, what ...

BEIJING, Sept. 9, 2019 /PRNewswire/ -- Mintegral, a programmatic interactive advertising platform, has officially announced that it now supports in-app header bidding, making it the first Chinese ...

In the age of ad fraud and fake news, trust and transparency in the marketplace are more important than ever. Nigel Gilbert, VP Strategic Development EMEA, AppNexus (pictured below) argues for moving ...

Have you ever looked at the internal USB headers on your motherboard and wondered what you can connect to them? These headers come in a few flavors. We have the older USB 2.0 headers, slightly newer ...

It looks as though Facebook's latest attempt to challenge Google in the online display ad market will be to get on board with the newest trend in ad tech — header bidding — according to The ...