Digital video now more than 60% of TV and video spend, so advertisers are prioritizing AI, precision targeting, and ...

Digital video is expected to account for more than 60 percent of total TV and video ad spending for the first time.— This ...

Jennifer Acree, founder and CEO of JSA+Partners, a strategic comms firm working with consumer tech, digital media and gaming companies. The last two years have been defined by acceleration. An AI ...

U.S. digital video advertising is projected to reach nearly $82 billion in 2026, surpassing 60% of the total TV and video ad market for the first time, according to IAB data. Growth is being driven by ...

2025 has ushered in a great deal of political upheaval and technological changes, with more coming at us almost daily. These challenges touch all areas, from steep tariffs to economic turmoil and ...

NEW YORK—The IAB has released new data showing record breaking levels of digital advertising, with particularly rapid growth in social media and digital video advertising in 2025. The newly released ...