The company is trying to reignite its "brand heat," starting with the immersive Suede House activation during what it calls ...

The trend that’s been everywhere —NYC streets, Instagram feeds, and your coworker’s shoe rack—isn’t slowing down, and we did ...

A new viral shoe has entered the chat and you’re either going to love it or hate it. We don’t make the rules, but we know ...

Puma put the Deviate on a massive diet. Our men’s size 9 sample is nearly a full ounce lighter than v3, and our women’s size 7 clocked in .75 oz lighter. Much of those weight savings come from a ...

McLaren Racing has signed a new multi-year partnership with PUMA, launching a racing of teamwear and lifestyle merchandise ...

At Paris Fashion Week, JiyongKim provided the first look at its soon-to-release sneaker collaboration with PUMA. Revealed in ...

McLaren's negotiations with Puma emerged in April 2025.

Well, sportswear juggernaut Puma (who are killing it right now with limited releases such as their various Speedcat variants) and current F1 Constructors' and Drivers' champions McLaren have inked an ...

PUMA and McLaren Racing debuted their 2026 team kit, celebrating the team’s 2025 championship titles The collection features ...

The appointment of Nadia Kokni follows the struggling sportswear icon uniting several key marketing and product functions under a chief brand officer.