Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

Subliminal TikToks, which contain hidden personal affirmations, are exploding on the platform, with the hashtag #subliminal reaping more than 600 million views. Tik Tok TikTokers eager for more ...

Some consumers are concerned about businesses using covert methods to influence purchasing decisions. They fear that some of the methods used by the advertising media can have such an effect on the ...

Alarming new research suggests that AI models can pick up "subliminal" patterns in training data generated by another AI that can make their behavior unimaginably more dangerous, The Verge reports.

Subliminal marketing involves the idea that an advertiser can display words or images during a commercial or broadcast so briefly that the viewer doesn't consciously notice them, but will still ...