MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today released the findings of a new Holiday Shopping study that found ...

NEW YORK—Kantar has released a new study showing the U.S. streaming market has hit a saturation point, with the household penetration rate stagnating and at near universal levels. Streaming services ...

There is an opportunity for growth in APAC region but in North America homes the installed base of streaming devices will fall between now and 2028 according to S&P Global Market Intelligence When you ...

A new study titled “Songwriters Take the Stage” has analyzed how much money songwriters make through streaming. Researchers found the amount severely lacking. Relative to how music used to be ...

Magnite, the independent sell-side advertising company, has unveiled the results of its latest study, Why Streaming TV Is a Must-Buy, which highlights how UK audiences engage with streaming TV and the ...

A study from Magnite, titled Streams and Screens: the Philippines, explores how Filipinos are engaging with ad-supported streaming content. The study uncovers that streaming viewership is widespread ...

UCLA’s latest Hollywood Diversity Report argues total minutes viewed does not fully capture the total market for original streaming series, or fully help win over new subscribers. By Etan Vlessing ...

69 percent of participants in a study said that just seeing the IMAX logo on a movie poster gives the sense it's of higher quality. The conventional wisdom for the past few years of everyone in town ...

Former Sundance Institute CEO Keri Putnam led the "US Independent Film Audience & Landscape Study" and believes there's a massive audience waiting for indie collaboration. Netflix and the like spent a ...

Two-thirds of moviegoers are not concerned about the length of a film’s release window when they visit a theater, and theatrical titles still enjoy a vast advantage in terms of awareness over original ...