Suit Worn by Steve Jobs in 1984 Macintosh Ad Is Up for Auction The navy blue pinstriped suit is part of a larger auction of clothing from the late Apple co-founder. But you'll need deep pockets; ...

In a unique opportunity for Apple enthusiasts, Steve Jobs’ iconic blue pin-striped suit, worn in the 1984 Macintosh ad, is up for auction. What Happened: The suit is part of an auction featuring ...

In Part 5 of My Close Encounters With Steve Jobs, Macworld founder David Bunnell describes seeing the 1984 Macintosh ad for the first time. Macworld Editor Andrew Fluegelman wasn’t too thrilled about ...

An auction loaded with clothing worn by former Apple CEO Steve Jobs features a famous suit he wore to promote the Mac — and it alone is expected to bring in $30,000. You, too, can own a piece of Apple ...

A piece of Apple memorabilia auctioned for tens of thousands of dollars. A colorful bow tie worn by late Apple cofounder Steve Jobs sold for $35,750. He wore it when he debuted the company's Macintosh ...

Steve Hayden, an award-winning advertising writer and executive who helped create the thunderclap of a television commercial in 1984 that positioned Apple's new Macintosh personal computer as a weapon ...

The ad for the Macintosh computer — which was seen nationally just once, during the Super Bowl — is considered one of the most memorable commercials ever made. By Richard Sandomir Steve Hayden, an ...