A flawless demo nearly fell apart behind the curtain. From a fragile prototype to a meticulously choreographed “golden path,” here’s how Apple turned a risky ...
Though Apple undoubtedly has a range of iconic devices to its credit, few stand as tall as the iPhone. Since the very first model went on sale in 2007, the mobile phone has absolutely revolutionized ...
When Steve Jobs needed glass screens for the first iPhone in 2007, he didn’t just place an order with Corning. He challenged its CEO to confront his own fears about not being able to produce enough.
When Steve Jobs first introduced the iPad, he called it “a third category of device.” One that would do certain things better than a laptop or smartphone. But what happens when foldable iPhones can ...
Apple has outgrown Steve Jobs’ classic 2x2 product matrix with the iPhone, and we’re starting to see some true growing pains.
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