Sometimes, a decision speaks a thousand words. The first-ever celebrity spokesman hired by Apple to pitch its personal computers in television ads was Dick Cavett. The company was barely 5 years old ...

The signed 1976 contract that set the Apple Computer Company in motion will join a draft of the U.S. Constitution at next ...

Was placing this ad next to this picture of Steve Jobs an intentional joke or an honest mistake? You decide. [Flickr via iPhone Savior] Advertising Apple Steve Jobs Get the best tech, science, and ...

Exactly how many iPad Pros do you think Apple’s founding document is worth? Quite a lot, by the sound of it. The written ...

Apple's innovative "Test Drive a Macintosh" ad campaign urged potential customers to take a Mac for a spin. November 8, 1984: After initial Mac sales prove disappointing, Apple CEO John Sculley dreams ...