One of the most surprising economic stories of 2025 is that, for the first time in years, purchase application data is showing positive results even amid elevated mortgage rates. Today’s MBA Purchase ...

Spanning the Dataverse with a Unified Data Strategy and Data Persona Analytics – Part 3: Data Persona Analytics and the Moment of Attention In the first installment of this series, we discussed the ...

“You can’t handle the truth.” We all remember Jack Nicholson’s iconic words in A Few Good Men as a seminal moment in pop culture. Yet, that statement has a lot of relevance for companies and their ...

Businesses are struggling with the rapidly increasing volume, speed and variety of information being generated today – what's come to be known as big data. Companies are seeking technologies that not ...

Cloud-based data warehouse company Snowflake is switching gears. Launched in 2014 with a focus on disrupting the traditional data warehouse market and big-data analytics, the company is turning its ...

SWx TREC provides technology and data solutions for the space weather (SWx) community to accelerate the research-to-operations and operations-to-research feedback process. We focus on the following ...