For most brick-and-mortar businesses, the threats of technology and online sales are making business harder. Starbucks, however, has been positioning itself to use technology, especially mobile ...

Starbucks defied union strikes, reporting strong Q1 sales and record loyalty program growth, attributed to CEO Brian Niccol's "Back to Starbucks" plan. This strategy focuses on enhancing customer ...

SEATTLE, Wash. — During Fiscal Q4, transactions at Starbucks dropped across U.S. stores, with a 10% reported drop. Now, after the steep slump, the new CEO of Starbucks, Brian Niccol, is sharing a ...

One of the first changes Brian Niccol is making in his new tenure as CEO of Starbucks is to back away from the coffee chain’s short-lived discounting strategy and return to the Seattle-based chain’s ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

SBUX posts 4% global comparable sales growth as transactions rise, with U.S. transaction growth returning after eight quarters, signaling improving demand.