The pundits say retail, as we’ve known it since the ancient Egyptians, is coming to an end. Ouch. That’s big. You have to admit the logic is not bad: When retail is literally everywhere, when we can ...
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IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media
Advertisers facing a shifting economy are sharpening their focus. That’s what was revealed in IAB’s “2025 Outlook Study September Update: A Snapshot of the Latest Ad Spend Trends, Opportunities and ...
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