Social marketing applies principles derived from commercial marketing to initiate and sustain beneficial behavioural change. Its theoretical foundations, developed from seminal works by Kotler, ...

The study of structural balance and dynamics in social networks addresses how the interplay of positive and negative relationships shapes the evolution of social systems. Rooted in classical theories ...

The notion of "social worlds" is used here to refer to a form of social organization which cannot be accurately delineated by spatial, territorial, formal, or membership boundaries. Rather, boundaries ...

Citations: Magee, Joe, Adam Galinsky. 2008. Social Hierarchy: The Self-Reinforcing Nature of Power and Status. Academy of Management Annals. 351-398.