The study shows that Snapchat is central to teenage friendship, dating, and sexual exploration, but its design features also ...
Over the dissent of two justices, the U.S. Supreme Court on Tuesday declined to hear the appeal of a student seeking to hold the owner of Snapchat liable for its alleged role in facilitating the ...
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Attention-based measures outperform traditional ad metrics in driving impact among Gen Z: Snap Study
As Indian advertisers face growing pressure to demonstrate returns on digital ad spends, traditional metrics such as impressions and view-through rates (VTR) may no longer be sufficient, especially ...
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