Advertising is an ever changing industry, especially considering not only how fast technology is moving but also how fast people's attention spans are changing. For the reasons listed above, Snapchat ...

Huntington Beach Chrysler-Dodge-Jeep-Ram wanted to make waves when the U.S. Open of Surfing came to town last summer. The Southern California dealership's ad team, TurnKey Marketing, decided to get in ...

For all its popularity, advertising on Snapchat has remained fairly sparse -a branded Geofilter here, a sponsored Lens there. But now you can expect a much bigger variety of video ads, as Snapchat has ...

Digital marketers have long debated whether paid advertising from Facebook or Google offers a better bang for your buck. What’s often left out of the discussion is Snapchat, one of the most dominant ...

Snapchat reserves the right to put photos of its users’ faces in ads as part of the terms of service of its “My Selfie” tool, which lets people and their ...

Snapchat is adding more courses to its marketer education platform which offers free certifications for different types of direct-response advertising. A series of courses housed under the umbrella ...

Snapchat may have another way to compete against rival apps like Instagram: truth in advertising. Snap chief Evan Spiegel told CNBC in an interview that his company has a team that fact-checks all ...

Dunkin’ parent Inspire Brands is among the first to tap an integration that has driven improved campaign targeting.