Chinese ecommerce giant Temu was a dominant force in paid acquisition across Google, Meta, and other platforms – until mid-April, when it abruptly halted all U.S. advertising. This was a stunning move ...

Temu’s sudden U.S. ad blackout surprised advertisers. Instead of leveling the playing field, it gave Etsy and other retailers more power. Chinese ecommerce giant Temu was a dominant force in paid ...