It turns out the most natural shade to wear on your cheeks isn't pink. Here's why red is the most versatile blush shade.

On TikTok, the viral “skin-tone hair” trend is all about matching your hair color to your complexion for a polished, effortless look.

Add Yahoo as a preferred source to see more of our stories on Google. All gals with pale skin know the struggle of finding the right colors that flatter your complexion. Though it may feel challenging ...

When considering what lipstick shade works best for you, consider your skin tone (e.g., fair, medium, or deep). Knowing your skin's undertones (e.g, cold, warm, or neutral) may also help to determine ...

There are plenty of things to consider when it comes to choosing a hair color. Do you want a single-process or a double-process treatment? Do you need to lift your base shade over a number of ...

(Special to The Root) — Skin color is one of our most important biological traits. Its many shades evolved as humans moved far and wide into regions with different intensities of sunlight. Skin color ...

These 10 makeup products give me an even skin tone.

When it comes to your beauty routine, it's important to know your undertones. It can be the difference between your foundation looking like second skin versus a mask or mastering that new makeup trend ...