If you love cars, you have to feel for the rented cars: those poor machines get nothing but abuse throughout their entire lives. If cars could scream, passing by the parking lot of a rental company ...

German rental car giant Sixt, famous for using unflattering photos of politicians and spiky phrases in its advertising, is using Health Minister Ulla Schmidt in its latest posters. While Schmidt tried ...

When brands think about video advertising, sequential retargeting isn’t always top of mind. But multinational rental-car company Sixt, in its bid to capture more share in the US market (it has 50 ...