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Hershey let Shaq create a gummy line. Its success just spawned a new ‘multisensory’ candy
The newest line of Shaq-A-Licious gummies highlights the Hershey Company’s focus on non-chocolate candy. Letting Shaquille O’Neal into the candy factory has turned out to be a slam dunk for Hershey.
The Hershey Company is leaning into its newest celebrity partnership, releasing yet another “Shaq-A-Licious” collaboration. Basketball legend Shaquille O’Neal has three different candy creations with ...
Letting Shaquille O’Neal into the candy factory has turned out to be a slam dunk for Hershey. In 2024, the confectionery giant launched Shaq-A-Licious gummies and sours in partnership with ...
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