Have you ever sent a tracking code to a development team, only to wait weeks for it to be installed? When managing any PPC campaign, you must have proper conversion data flowing into ad platforms in ...

As the world’s largest social network, Facebook can be a great way for marketers to reach their target audiences through ads. With approximately 2.70 billion monthly active users, this is a digital ...

Google Ads introduced new form tracking in Tag Manager that enables codeless event creation for lead form submissions. Advertisers can now set up conversion tracking via a user-friendly interface, ...

So you’re a paid search advertiser with a lead generation client. You’ve been reporting on total leads generated by paid search each month, but now your client wants to know about the quality of the ...

New Delhi: PayPal has unveiled PayPal Ads Manager, a product that lets its small-business merchants monetise their own websites and apps by serving ads informed by PayPal’s transaction data. The ...

PayPal Holdings Inc. (PYPL) announced on Tuesday that it is introducing the Ads Manager service to small businesses, enabling them to generate revenue from their store traffic. In an announcement, the ...

Google’s tech fees have long been a source of speculation in an ad industry where hidden fees are common. Google attempted to put to rest questions about its fees in a pair of blog posts Tuesday that ...