The mattress business may be a jungle right now, but Serta is enlisting some old standbys to soothe people back to sleep. This time, though, its fluffy little sheep are data scientists, turning lab ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 59 min 28 sec ago 1 hour 42 min ago By Brian Bonilla - 4 hours 53 min ago By Phoebe Bain - 5 hours 23 min ago By ...

Serta is promoting its iComfort cooling tech-assisted mattress by elevating the Serta sheep mascot to star status for the first time in a new campaign. The creative, developed by Leo Burnett, opens ...

They're the advertising icons and slogans you can't forget. They're all part of the Madison Avenue Advertising Walk of Fame. Two more icons and two slogans joined them on Monday: The Geico caveman and ...