Serena Williams' return is more than a comeback to tennis, it's also a blueprint for building a brand on and off the court.

Richard Williams and Oracene Price did far more than raise two tennis stars. Richard provided the vision, coaching and belief, while Oracene brought stability, support and balance. Together, they ...

Former Wimbledon champion Pat Cash believes Serena Williams could still beat ’75 per cent of the tour’ despite losing on her return to professional tennis. Williams, the winner of 23 Grand Slams and ...

Venus and Serena Williams are officially making their doubles comeback at Wimbledon. But what's their history of playing together look like?

Wimbledon already carries a level of tradition and attention that few sporting events can match. But Serena Williams’ return has taken the buzz to another level. One of the greatest athletes in sports ...

Serena Williams will return to singles competition at Wimbledon for the first time in nearly four years when she takes on Maya Joint on Center Court. While much has changed in her life since her last ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Serena Williams' return to tennis has reignited discussions comparing her legacy to current ...

While she never retired, Serena Williams is set for a comeback to tennis after four years. We take a look at some of the biggest tennis stars in the past who reversed retirement and managed to reclaim ...