SEMA’s Battle of the Builders (BOTB) calling card is quite easy to understand – “a competition built for builders.” And it’s oh so logical for the world’s most renowned tuning and aftermarket ...

DIAMOND BAR, Calif. — The automotive aftermarket proved resilient after the initial shock of the COVID-19 pandemic lockdown, according to data gathered by the Specialty Equipment Market Association ...

Since it first launched the all-new Bronco, Ford has spent a lot of time stressing how the 4x4 fits the lifestyle of overlanders and other long-haul off-road travelers. But what about the more common ...

View post: Driving a Brand-New Car Every Week Makes Me Fall Back in Love with My Old Fleet Every Time. Here’s Why. Ford Bronco Badlands Sasquatch 2-Door Concept Ford Bronco Badlands Sasquatch 2-Door ...

DIAMOND BAR, Calif.—Automotive is the single biggest retail segment in the U.S., accounting for over $1.2 trillion in retail spending in 2020, according to new research from the Specialty Equipment ...

The pandemic going on around the world has significantly impacted all sorts of events during 2020. One of the events that was impacted was the SEMA show that car guys and gals look forward to each ...

Fans liked the 500-horsepower throwback Toyota GR Supra Heritage Edition from SEMA 2019 so much that Toyota’s back at it again with another nod to the Supra’s beloved fourth generation for SEMA’s ...

Toyota has pulled the wraps off of a very cool custom car for SEMA 2020. The car is the 2021 Toyota GR Supra Sport Top, and it’s meant to look like the MKIV Supra from the late 90s. Two of the most ...

DIAMOND BAR, Calif. — Despite the near coast-to-coast lockdown through much of 2020 due to COVID-19 pandemic, the value of the specialty-equipment industry increased last year roughly 3.6% to nearly ...