By Hyunjoo Jin SEOUL, Sept 10 (Reuters) - Samsung launched a publicity campaign for its foldable phones, touting its hardware advantage and its early entry into the segment as it seeks to fend off a major challenge from Apple.

Samsung is drawing more iPhone users to its foldables as Apple’s rumored entry threatens to reshape the market.

The so-called state-of-the-art design by Apple didn’t impress Samsung, which notably debuted the similarly collapsible Samsung Galaxy Z Fold8 earlier this year.

While Apple's new iPhone Duo already offers an IP68 ingress rating, Samsung foldables have been stuck on IP48 for years.