The Salesforce Marketing Cloud Account Engagement platform, formerly known as Salesforce Pardot, has four plans: Growth, for $1,250 per month; Plus, for $2,500 per month; Advanced for $4,000 per month ...

Salesforce expanded integrations between its marketing cloud platform and Datorama, the customer data platform it acquired for $800 million last year, the company announced Wednesday at AdExchanger’s ...

The marketing cloud landscape has taken big steps into advertising technology and media buying, as with Oracle’s recent acquisitions of Moat and Grapeshot or Adobe’s deal for the video DSP TubeMogul.

Salesforce has long been the CRM solution to beat. This pioneering platform excels with a stellar feature set, as well as an ever-widening set of innovations, including AI, and ease of ...

Why you can trust TechRadar We spend hours testing every product or service we review, so you can be sure you're buying the best. Find out more about how we test. Salesforce Service Cloud is an all-in ...

When Salesforce bought Quip in 2016 for $750 million, it was fair to wonder what it planned to do with it. While company founder Bret Taylor has moved up the ladder to chief product officer, Quip ...